One Vision for Over 20 Years:

Sell More &
Sell Better.

Innovative Marketing Solutions builds learning & programs that help brands sell more, and the people who sell them sell better. From marketing programs and sales tools to training, we focus on everything hospitality, beverage and food. Every program is enhanced and made more cost-effective using AI technology.

Explore Our Services → Talk to Us

What we do

Four ways we move the needle

We focus on the touchpoints that drive consumer action and selling performance. Our work follows the guest, the server, the bartender and the rep through every step required to make the sale.

Marketing

On-premise programs and mobile apps that start the conversation at the table and the bar.

On-premise programs
Support systems
Customer engagement apps

See example →

Sales Enablement

Insight and practice tools that send supplier and distributor reps into every account ready.

Competitive Mapping™
AI advocacy & pitch tools
LIQUID-U for sales teams

See example →

Service Industry Education

Beverage training for bartenders and servers that provides the tools to make the sale.

LIQUID-U course library
Micro & gamified learning
Branded learning portals

See example →

Product Education

Custom brand training that builds selling skills, powered by AI tutors, voice agents and learning games.

Instructional design
AI-powered learning
Project examples

See example →

Our approach

We build to change what people do

Would you rather your team and customers know something, or be motivated to do something? Whether we are designing a table game, a sales tool, an app or a course, the same four principles guide the creation of solutions that go beyond just knowledge, but change what people do.

Start with the business goal

Every program begins with a number to move: sales, trust, distribution, check average. Learning is how we get there, not the goal itself.

ii.

Teach actions, not just facts

We work backward from the goal to the actions people need to take, then to the information that helps them take those actions.

iii.

Engagement is the real job

Engagement makes it stick. Whether engaging learners with scenarios or AI mentors, or consumers with mobile apps and AI agents.

iv.

Meet people where they are

On a phone at the bar, in the car between calls, at the table with a QR code. Role-specific, bite-sized and respectful of their time.

Join the

IMS Journey

Now going on over 20 years, we invite you to join our family of companies and individuals who have trusted IMS for their employee or customer learning needs.

Our approach is grounded in instructional design strategies, brought to life with today’s latest technologies. We have depth of experience in customer service, sales, brand training and compliance. Everything from creative learning aids to advanced scenario-based eLearning. We especially love our partners in the beverage and hospitality industries!

Companies & brands that have used IMS programs

Contact

Tell us what you’re working on

A new brand launch, a menu program, a sales team that needs sharper tools, or a training program that isn’t landing. Send us a note and we’ll set up a time to talk.

Prefer to see it in action first? Book a demonstration on our calendar.

Email support@innovativemarketingllc.com

Phone 202.557.1862

Office Delray Beach, FL

Send us a message

We reply within one business day.